Sticking with Bostik

July 9th, 2015 by

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We started working with Bostik, a global leader in the adhesives sector, in January of 2014. It has proven to be a great partnership.

Not only does Communicators handle Bostik’s North American public relations. we also work directly with the media on the firm’s national advertising program, handle strategic alliance programs… and much, much more.

In the last few weeks, to bolster company global image awareness, we’ve publicized the “Bostik Plane” and the “Bostik Tour de France Caravan.” This has been lots of fun… and the media response has been outstanding!

Thoughts While Scrambling from Scranton

June 18th, 2015 by

IMG_0989I’m sitting in front of Gate 5 at the Scranton Wilkes Barre Airport, getting ready to jump into the very minuscule, propeller plane en route to Charlotte, where I’ll have a three-hour layover before my connecting flight to Palm Beach International takes off. Normally, just the thought of airports, going through TSA security, layovers, rushing through terminals and sitting in the plane not unlike a canned sardine… next to a new mom whose baby is either screaming or being breast-fed, all elicit high anxiety levels. Post 9-11 airport travel sucks.

But this time, it’s different. I have this exhilarating feeling. I’m coming home after spending three days at the annual Arley Classic, a beaucoup extravaganza where our long-time client, Arley Wholesale Products, every year seems to do everything right… everything better than the previous year. To call the 2015 edition impressive, would be a gross understatement. It was, without question, one of the best “business gatherings” I have ever attended throughout decades as a marketing communicator. 

DSC_0220How did  Arley knock it out of the park? Well, first of all, the entire team functions as one professional unit. I’ve spent many a minute listening to clients’ personnel talking behind their co-workers’ backs, one person bashing another to ostensibly bolster their standing. Not at Arley. The entire staff, from seasoned owner to rookie, functions as one smooth-moving, totally professional entity. Each team member is a veritable campaign manager for the other. Positivity abounds at Arley, as well. The entire three days were put together seamlessly: trade show, golf, dinners, cocktail hour(s) and more, each one at optimal levels. On time, well attended, everything perfectly choreographed! Even the comedian, brought in to perform after the first night’s dinner, exceeded all expectations!

And, why was this fun, worthwhile, highly professional gala event even better this year than in previous ones? My take is that as highly up-to-date as Arley is, I’ve noticed the one and only item the firm always toots its collective horn about pertains to tradition: how the company steadfastly sticks to the ideals of its founder, dating back to the mid-thirties. This credo includes: 

  • Being honorable in everything you do
  • Living up to your agreements; your word is your bond
  • Being loyal to your suppliers. They are the backbone of your business

The result is a highly advanced, extremely sophisticated, contemporary company that hasn’t for one second forgotten its roots… or, the good old-fashioned business maxims it built its foundation upon.

DSC_0235This guy had such a good time. And from the first night’s apres-dinner, awe-inspiring speech “The  Champ is Here” (manuscript available upon request) given by the firm’s executive Vice President of Operations, Scott Levy, I knew this wasn’t just any old business soiree; this was the epitome of a textbook-level company event. Not surprisingly, I was far from being alone with these thoughts.

Congratulations to Arley Wholesale Products on its 13th annual Arley Classic and Trade Show. It was a TEN. On behalf of Communicators International, Inc., let me emphatically state how proud we are to be the advertising & public relations firm for such an ultra-professional client that seems to exceed first-class levels on regular basis… with everything it does.

Dining out in six-dollar shoes

June 24th, 2014 by

Yesterday was a great day in the office. Clients seemed happy, new business is on the horizon and we had two major success stories for one customer who all of a sudden stopped being his grouchy self.

It was time to celebrate. So, I made a date with wife Caryn, to have dinner at our favorite little Greek restaurant in nearby Stuart. In about half a second, we jumped into the car and drove off. It was about seven o’clock.

Once we arrived, we had a glass of wine and then started devouring our meals. Great stuff! How could life be any better? All of a sudden, Caryn started laughing very loudly. I asked, “What’s so funny?” Her answer: “Look what you’re wearing!”

ron-for-blog1-1024x756Hey, this is Florida and the temperature was 82 degrees when we left. Nobody dresses up here, especially this time of year. And the gyros place we were at certainly wasn’t The Breakers or The Everglades Club, where dress codes may still be enforced (it’s been awhile…). So, this husband did look at his attire. My haute couture statement made last night consisted of yellowish distressed denim shorts, an off-white surfer T-shirt with a picture of Bob Dylan… and, my six-dollar plastic black sandals which Caryn presented to me last Christmas. (Those are worn when taking out the garbage.) I really didn’t think to change footwear when making the quick decision to go out to eat.

Being in the advertising & PR business for seemingly forever, the expression “Perception is Reality” has been indelibly stamped in my brain. But in 2014 does that mean I must be dressed for success at an impromptu, inexpensive dinner with my spouse?

Perception as Reality has changed. What used to be the well-heeled, smartly coiffed, beautifully tailored “look” which translated into its bearer being immediately considered as one highly efficacious individual, has been supplanted. Healthy, happy, content and exuding a feeling of “with-it” is becoming the new image of success today.  In other words, you can go out to dinner nowadays wearing six-dollar brogans and not feel like a loser.

I told my wife to please be proud of what were on my feet.

Please note that on our website “Team” page, shots of Ron Treister and Randy Stertmeyer no longer are those with the two of us wearing ties.


Can it really be our 20th Anniversary?

April 13th, 2014 by

We started Communicators International, Inc. in January of 1994. It seems like yesterday.

Business Beginnings in Venice, 1989. L-R: The late great Dave-o King; Mustachioed Ron Treister; Randy Stertmeyer, navigating as always.

Business Beginnings in Venice, 1989. L-R: The late great Dave-o King; Mustachioed Ron Treister; Randy Stertmeyer, navigating as always.

Our very first client was Creative Edge, the Fairfield, Iowa-based company which has grown to be the world’s leading waterjet design and fabrication firm. They’re still with us, and the relationship has never been stronger. It’s still a lot of fun working with Jim Belilove, Harri Aalto and key members of their great team. Another core account from way-back-when was Rover North America, the stateside subsidiary of Italy’s then-premier manufacturer of agglomerated marble slabs and tiles. The President/Managing Director of that firm was Randy Stertmeyer, who today is our COO. Randy worked for four other companies which became our clients since that time, one being Creative Edge, for which he was VP/Sales & Marketing.

It’s all about good people helping good people…and, not forgetting each other.

I hired Terri Sparks in 1990 to work as my assistant at Treister Incorporated in Chicago; I think it was just after she had graduated from college. She stayed with me when we sold that firm to another ad agency, and then joined up with the ex-client for whom we both worked a short period of time. Moving forward, she became the marketing director of a very large stone company about the same time I started this company. In 2003, Terri came back as an account exec, doing great stuff (as always) until she left four years later, taking on an even more important job: being mother to her twins. Now that her kids are in school, she’s back with us on a part-time basis.

It’s never been easy. It’s never been dull. Overall though, it’s always been rewarding. Thanks to everybody who has worked with Communicators International, Inc. over the last two decades!


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Communicators International, Inc.

Headquartered in Jupiter, FL with satellite offices throughout the nation

Call: 561 203 2981


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